Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0130996114
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2003
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0130996114
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K68 2003