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Marketing/planning library and information services /

Weingand, Darlene E.

Marketing/planning library and information services / Darlene E. Weingand. - 2nd ed. - Englewood, Colo. : Libraries Unlimited, 1999. - xvii, 187 p. : ill. ; 25 cm.

Includes bibliographical references (p. 169-173) and index.

ISBN: 1563086123 (cloth)

LCCN: 99031433

Subjects--Topical Terms:
Advertising--Information services.
Advertising--Libraries.
Information services--Marketing.
Information services--Planning.
Information services--Public relations.
Libraries--Marketing.
Libraries--Public relations.
Library planning.

LC Class. No.: Z716.3 / .W44 1999

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