Marketing research : text and cases /
Boyd, Harper W.
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 5th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xiv, 693 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0256025304
80084593
Marketing research.
Marketing research--Case studies.
HF5415.2 / .B65 1981
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 5th ed. - Homewood, Ill. : R.D. Irwin, 1981. - xiv, 693 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0256025304
80084593
Marketing research.
Marketing research--Case studies.
HF5415.2 / .B65 1981