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Using communication theory : an introduction to planned communication /

Windahl, Swen, 1942-

Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer, with Jean T. Olson. - London ; Newbury Park, Calif. : Sage Publications, 1992. - 248 p. : ill. ; 25 cm.

Includes bibliographical references (p. [223]-242) and index.

0803984308 0803984316 (pbk.)

91050651


Communication planning.
Mass media--Planning.

P95.815 / .W56 1992