Marketing commuincations in tourism and hospitality: concepts, strategies and cases /
McCabe, Scott.
Marketing commuincations in tourism and hospitality: concepts, strategies and cases / Scott McCabe. - 1st. ed. - Amsterdam, Boston : Elsevier, 2009. - xx, 300: ill.; 28 p. cm.
Includes bibliographical references and index.
9780750682770
Hospitality industry--Marketing.
Tourism--Marketing.
Marketing commuincations in tourism and hospitality: concepts, strategies and cases / Scott McCabe. - 1st. ed. - Amsterdam, Boston : Elsevier, 2009. - xx, 300: ill.; 28 p. cm.
Includes bibliographical references and index.
9780750682770
Hospitality industry--Marketing.
Tourism--Marketing.