Questionnaire design : how to plan, structure and write survey material for effective market research /
Brace, Ian, 1949-
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. - 2nd ed. - London ; Philadelphia : Kogan Page, 2008. - 305 p. : ill. ; 24 cm. - Market research in practice series .
Includes bibliographical references (p. [286]-293) and index.
0749450282 (pbk.) 9780749450281 (pbk.)
Market surveys--Methodology.
Questionnaires--Methodology.
HF5415.3 / .B683 2008
658.8/3
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. - 2nd ed. - London ; Philadelphia : Kogan Page, 2008. - 305 p. : ill. ; 24 cm. - Market research in practice series .
Includes bibliographical references (p. [286]-293) and index.
0749450282 (pbk.) 9780749450281 (pbk.)
Market surveys--Methodology.
Questionnaires--Methodology.
HF5415.3 / .B683 2008
658.8/3