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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day. - 7th ed. - New York : Wiley , c2001. - xvi, 751 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 0471363405 (cloth : alk. paper)

LCCN: 00035933

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A14 2001

Dewey Class. No.: 658.8/3

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