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The customer revolution : how to thrive when customers are in control /

Seybold, Patricia B.

The customer revolution : how to thrive when customers are in control / Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis. - 1st ed. - New York : Crown Business, c2001. - xvii, 395 p. : ill. ; 25 cm.

Includes index.

ISBN: 0609607723

LCCN: 00065929

Subjects--Topical Terms:
Brand name products--United States.
Consumers--United States.
Industrial management--United States.
Product management--United States.
Technological innovations--Management.--United States

LC Class. No.: HD70.U5 / S436 2001

Dewey Class. No.: 658.8/12

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