Essentials of marketing /
Lamb, Charles W.
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Mason, Ohio : South-Western, Thomson Learning, c2003. - 601 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 557-572) and index.
0324113900
Marketing.
Marketing--Management.
HF5415 / .L2623 2003
658.8
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Mason, Ohio : South-Western, Thomson Learning, c2003. - 601 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 557-572) and index.
0324113900
Marketing.
Marketing--Management.
HF5415 / .L2623 2003
658.8