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The media of mass communication /

Vivian, John.

The media of mass communication / John Vivian. - 2nd custom ed. for Bloomsburg University - Boston, MA : Pearson Allyn and Bacon, c2008. - xxvii, 516 p. : ill. (some col.) ; 28 cm.

Taken from : media of mass communication , 8th ed.

Includes bibliographical references and index.

020549370X (alk. paper) 9780205493708 (alk. paper)

2006100839


Mass media.

P90 / .V53 2008

302.23