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The service-dominant logic of marketing : dialog, debate, and directions /

The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr. - Armonk, N.Y. : M.E. Sharpe, c2006. - xviii, 449 p. : ill. ; 27 cm.

Includes bibliographical references and index.

0765614901 (cloth : alk. paper) 076561491X (pbk. : alk. paper) 9780765614902 (cloth : alk. paper) 9780765614919 (pbk. : alk. paper)

2005024992


Customer services.
Marketing--Philosophy.
Relationship marketing.

HF5415 / .S377 2006

658.812