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Comentario pragmático de textos publicitarios /

Gutierrez Ordonez, Salvador.

Comentario pragmático de textos publicitarios / Salvador Gutierrez Ordonez. - Madrid : Arco Libros, c1997. - 2 v. : ill. ; 22 cm. - Comentario de textos ; 1,11 . - Comentario de textos ; 1,11 .

Includes bibliographical references and indexes.

ISBN: 9788476352489 (v.1) 9788476354148 (v.2)

Subjects--Topical Terms:
Advertising--Language.
Discourse analysis.
Persuasion (Rhetoric).

Subjects--Index Terms: Lenguaje publicitario.

LC Class. No.: P291 / .G88 2000

Dewey Class. No.: 460.141

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