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La retórica en la publicidad /

La retórica en la publicidad / Antonio Lopez Eire. - 2 ed. - Madrid : Arco Libros, 2003. - 93 p. ; 21 cm. - Cuadernos de lengua española ; 50. . - Cuadernos de lengua española ; 50. .

Includes bibliographical references (p. [91]-93).

ISBN: 9788476352908

Subjects--Topical Terms:
Advertising.
Advertising--Language.
Rhetoric.
Spanish language--Business Spanish.

Subjects--Index Terms: Lenguaje publicitario.

LC Class. No.: PN171.6 / .R45 1998

Dewey Class. No.: 460.141

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