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Marketing research essentials /

McDaniel, Carl D.

Marketing research essentials / Carl McDaniel, Jr., Roger Gates. - Minneapolis/St. Paul : West Pub. Co., c1995. - 1 v. (various pagings) : ill. (some col.), maps ; 26 cm.

Includes bibliographical references and index.

ISBN: 0314042830 (pbk. : alk. paper)

LCCN: 94020227

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3825 1995

Dewey Class. No.: 658.83

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