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The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Katz, Helen E.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - 4th ed. - New York : Routledge, 2010. - 212 p. : ill. ; 24cm. - Communication series . - Routledge communication series. .

Includes bibliographical references and index

ISBN: 0203864557 0415873533 0415873541 9780203864555 9780415873536 9780415873543

LCCN: 2009043449

Subjects--Topical Terms:
Advertising media planning.
Marketing channels.
Mass media and business.

LC Class. No.: HF5826.5 / .K38 2010

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