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Gabay's copywriting compendium /

Gabay, J. Jonathan.

Gabay's copywriting compendium / by Jonathan Gabay. - London : : Hodder Education , 2010 - 709p. : col. ill ; 24 cm. - Teach yourself business skills . - Teach yourself business skills .

Includes bibliographical references and index.

ISBN: 9781444110920

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

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Gabay's copywriting compendium /