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The marketing mix in an E - marketing context : As applied to five star hotel chains in Egypt /

Alaa Tarek Khalil AbdEllatif

The marketing mix in an E - marketing context : As applied to five star hotel chains in Egypt / Alaa Tarek Khalil AbdEllatif ; Supervised Eldessuki H.AbouZeid - Cairo : Alaa Tarek Khalil AbdEllatif , 2007 - 211Leaves ; 30cm

Thesis (M.Sc.) - Cairo University - Faculty Of Commerce - Department Of Business Administration

The rate of internet adoption in the past few years by business organizations in general and service sector in particular has grasped both practitioners and theorists attention.Organizations used the internet primarily to extend their reach



E - marketing context Five star hotel chains Marketing mix