The impact of Corporate Social Responsibility initiatives on consumers' behavioral intentions in the Egyptian market /
Salma Karem Kolkailah
The impact of Corporate Social Responsibility initiatives on consumers' behavioral intentions in the Egyptian market / Salma Karem Kolkailah ; Supervised Ehab Abouaish , Noha Elbassiouny - Cairo : Salma Karem Kolkailah , 2010 - 237Leaves : charts , facsimiles ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Marketing
Corporate Social Responsibility (CSR) started to receive greater attention in recent years . The relevant CSR literature holds different and sometimes conflicting - results with regards to the consumers' responses towards socially responsible companies . In addition , the literature mostly focused on CSR in developed countries ; accordingly a closer look at developing countries is needed
The impact of Corporate Social Responsibility initiatives on consumers' behavioral intentions in the Egyptian market / Salma Karem Kolkailah ; Supervised Ehab Abouaish , Noha Elbassiouny - Cairo : Salma Karem Kolkailah , 2010 - 237Leaves : charts , facsimiles ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Marketing
Corporate Social Responsibility (CSR) started to receive greater attention in recent years . The relevant CSR literature holds different and sometimes conflicting - results with regards to the consumers' responses towards socially responsible companies . In addition , the literature mostly focused on CSR in developed countries ; accordingly a closer look at developing countries is needed