Effect of internal marketing adoption on the performance of the commercial banks in Egypt /
Nahla Hassan Eltabie
Effect of internal marketing adoption on the performance of the commercial banks in Egypt / أثر تبنى سياسة التسويق الداخلي على أداء البنوك التجارية في جمهورية مصر العربية Nahla Hassan Eltabie ; Supervised Ahmed Ibrahim Ghoneim - Cairo : Nahla Hassan Eltabie , 2012 - 179 Leaves : charts ; 30cm
Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance
Bank performance Customer loyalty Internal marketing
Effect of internal marketing adoption on the performance of the commercial banks in Egypt / أثر تبنى سياسة التسويق الداخلي على أداء البنوك التجارية في جمهورية مصر العربية Nahla Hassan Eltabie ; Supervised Ahmed Ibrahim Ghoneim - Cairo : Nahla Hassan Eltabie , 2012 - 179 Leaves : charts ; 30cm
Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance
Bank performance Customer loyalty Internal marketing