Effect of social marketing campaign on utilization of primary health care services : An intervention study in urban sector of Sharkia governorate /
Randa Mohamed Said
Effect of social marketing campaign on utilization of primary health care services : An intervention study in urban sector of Sharkia governorate / تأثير حملة التسويق الاجتماعى على الانتفاع بخدمات الرعاية الصحية الأولية : دراسة تدخلية فى القطاع الحضرى بمحافظة الشرقية Randa Mohamed Said ; Supervised Maha Mohamed Ghobashi , Mohamed Adel Soliman Fouda , Ghada Mahmoud Khafagy - Cairo : Randa Mohamed Said , 2013 - 318 P. : charts ; 25cm
Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine
The main objective was to assess the effect of social marketing campaign on the rate of utilization of primary health care (PHC) services in urban sector of Sharkia governorate. An intervention study using multi-stage sampling technique and quantitative evaluation through comparing service output indicators and surveys results before and after campaign
Primary health care Social marketing Utilization
Effect of social marketing campaign on utilization of primary health care services : An intervention study in urban sector of Sharkia governorate / تأثير حملة التسويق الاجتماعى على الانتفاع بخدمات الرعاية الصحية الأولية : دراسة تدخلية فى القطاع الحضرى بمحافظة الشرقية Randa Mohamed Said ; Supervised Maha Mohamed Ghobashi , Mohamed Adel Soliman Fouda , Ghada Mahmoud Khafagy - Cairo : Randa Mohamed Said , 2013 - 318 P. : charts ; 25cm
Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine
The main objective was to assess the effect of social marketing campaign on the rate of utilization of primary health care (PHC) services in urban sector of Sharkia governorate. An intervention study using multi-stage sampling technique and quantitative evaluation through comparing service output indicators and surveys results before and after campaign
Primary health care Social marketing Utilization