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The impact of cultural and technological determinants on public opinion research : An applied research in Egypt and the United States of America /

Eiman Abdelmaksoud Abdallah Eissa

The impact of cultural and technological determinants on public opinion research : An applied research in Egypt and the United States of America / تأثير المحددات الثقافية و التكنولوجية على بحوث الرأى العام : دراسة تطبيقية فى مصر و الولايات المتحدة الأمريكية Eiman Abdelmaksoud Abdallah Eissa ; Supervised Basyouni Hamada - Cairo : Eiman Abdelmaksoud Abdallah Eissa , 2013 - 354 Leaves : charts ; 30cm

Thesis (Ph.D.) - Cairo University - Faculty of Mass Communication - Department of Public Relations and Advertising

This dissertation focuses on analyzing public opinion research through examining the cultural and technological determinants. The cross - cultural study between two countries is used in order to determine whether the varying conditions between countries are caused by technology and / or culture. The united states is chosen for this research since it is a developed country, which has a diverse culture and high technology conditions



Egypt Public opinion research Technological