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Relationship marketing in healthcare industry in Egypt : A Model for selecting and retaining customers /

Ghada Mostafa Elganzoury

Relationship marketing in healthcare industry in Egypt : A Model for selecting and retaining customers / تسويق العلاقات فى مجال الرعاية الطبية فى مصر اطار اختيار فى المنظمات والمحافظة عليه Ghada Mostafa Elganzoury ; Supervised Mahmoud Sadek Bazaraa - Cairo : Ghada Mostafa Elganzoury , 2004 - 238p ; 30cm

Thesis (PH.D.) - Cairo University - Faculty Of Commerce - Department Of Business Administration



Healthcare industry Healthcare industry in Egypt Relationship marketing