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Soft computing techniques in mining web data for e-commerce applications /

Waleed Ahmed Abderahman

Soft computing techniques in mining web data for e-commerce applications / تقنيات الحسابات المرنة في التنقيب في بيانات الويب لتطبيقات التجارة الاليكترونية Waleed Ahmed Abdelerahman ; Supervised Sanaa Elola Hanafi , Neamat Elgayar - Cairo : Waleed Ahmed Abdelrahman , 2014 - 77 Leaves : 30cm

Thesis (M.Sc.) - Cairo University - Faculty of Computers and Information- Department of Information Technology

E-commerce can be improved by mining customer navigation patterns and providing recommendations for web pages or products that customer may be interested in. This emerges the need for a process that recommends the customized Web presentations or predicts the tailored Web contents to Web users according to their specific tastes or preferences. This process is called web recommendation or personalization. In this work, we aim to address improving the performance of Web recommendation through developing and employing Web data mining methods



Data Mining Soft Computing Web Mining