Antecedents of Negative Word of Mouth : An application on Telecommunication Sector in Egypt /
Sarah Ali Mohamed Elrafei
Antecedents of Negative Word of Mouth : An application on Telecommunication Sector in Egypt / العوامل المسببة للكلمة السلبية المنطوقة : تطبيق علي قطاع الاتصالات في مصر Sarah Ali Mohamed Elrafei - Cairo : Sarah Ali Mohamed Elrafei , 2014 - 98 Leaves : charts ; 30cm
Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
This research critically reviewed the concept of word of mouth in the previous literature. However, the majority of the studies focused on either word of mouth in general or positive word of mouth. Negative word of mouth was not extensively studied in the previous research. Accordingly, this research aims at studying the effect of problem solving and responsiveness on negative word of mouth. The research adopted both qualitative and quantitative approaches. Qualitative approach was used to explore antecedents for negative word of mouth then it was statistically tested through the quantitative phase. A non probability sample was used with a sample size composed of 120 students from the faculty of commerce English section (fourth year). Experimental designed (scenarios) was used to test the effect of problem solving, responsiveness and interaction between them on negative word of mouth in the Telecommunication sector in Egypt
Negative Word of Mouth Positive word of mouth Telecommunication Sector in Egypt
Antecedents of Negative Word of Mouth : An application on Telecommunication Sector in Egypt / العوامل المسببة للكلمة السلبية المنطوقة : تطبيق علي قطاع الاتصالات في مصر Sarah Ali Mohamed Elrafei - Cairo : Sarah Ali Mohamed Elrafei , 2014 - 98 Leaves : charts ; 30cm
Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
This research critically reviewed the concept of word of mouth in the previous literature. However, the majority of the studies focused on either word of mouth in general or positive word of mouth. Negative word of mouth was not extensively studied in the previous research. Accordingly, this research aims at studying the effect of problem solving and responsiveness on negative word of mouth. The research adopted both qualitative and quantitative approaches. Qualitative approach was used to explore antecedents for negative word of mouth then it was statistically tested through the quantitative phase. A non probability sample was used with a sample size composed of 120 students from the faculty of commerce English section (fourth year). Experimental designed (scenarios) was used to test the effect of problem solving, responsiveness and interaction between them on negative word of mouth in the Telecommunication sector in Egypt
Negative Word of Mouth Positive word of mouth Telecommunication Sector in Egypt