Effect of social marketing campaign on primary health care utilization : An interventional study in rural sector in Sharkia Governorate /
Nora Nabil Hussein
Effect of social marketing campaign on primary health care utilization : An interventional study in rural sector in Sharkia Governorate / تأثير حملة التسويق الإجتماعى على الإنتفاع بخدمات الرعاية الصحية الأولية : دراسة تدخلية فى القطاع الريفى بمحافظة الشرقية Nora Nabil Hussein ; Supervised Maha Mohamed Ghobashi , Mohamed Adel Foda , Maha Abdelrahman Mowafy - Cairo : Nora Nabil Hussein , 2014 - 188 P. : charts , facsimiles ; 25cm
Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine
Introduction: Primary health care (PHC) facilities are widely distributed throughout Egypt but they often seem to operate at suboptimal level. Therefore this study was carried out in a trial to increase the rate of utilization of PHC in rural sector of Sharkia Governorate using a social marketing campaign. Objectives of study: To assess the rate of utilization of PHC in rural sector of Sharkia Governorate, to determine causes of underutilization and to assesss the effect of social marketing campaign on utilization of health services
Primary Health Care Social Marketing Utilization
Effect of social marketing campaign on primary health care utilization : An interventional study in rural sector in Sharkia Governorate / تأثير حملة التسويق الإجتماعى على الإنتفاع بخدمات الرعاية الصحية الأولية : دراسة تدخلية فى القطاع الريفى بمحافظة الشرقية Nora Nabil Hussein ; Supervised Maha Mohamed Ghobashi , Mohamed Adel Foda , Maha Abdelrahman Mowafy - Cairo : Nora Nabil Hussein , 2014 - 188 P. : charts , facsimiles ; 25cm
Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine
Introduction: Primary health care (PHC) facilities are widely distributed throughout Egypt but they often seem to operate at suboptimal level. Therefore this study was carried out in a trial to increase the rate of utilization of PHC in rural sector of Sharkia Governorate using a social marketing campaign. Objectives of study: To assess the rate of utilization of PHC in rural sector of Sharkia Governorate, to determine causes of underutilization and to assesss the effect of social marketing campaign on utilization of health services
Primary Health Care Social Marketing Utilization