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The effect of customer s perception of relationship quality on the customer retention in the commercial banks in Egypt /

Mohamed Sobhy Ahmed

The effect of customer s perception of relationship quality on the customer retention in the commercial banks in Egypt / Mohamed Sobhy Ahmed ; SupervisedElsayed Abdou Nagy - Cairo : Mohamed Sobhy Ahmed , 2007 - 200P. ; 30cm

Thesis (M.Sc.) - Cairo University - Faculty Of Commerce - Department Of Business Administration

thisresearchinvestigates the relationship quality concept as perceived by retail bank consumers since relationship quality is viewed asan appropriate indicator of relationshipsuccess.in addition there is a lac ; of consensus among researchers in the dimensions of relationship quality



Commercial bank Customers perception Egypt