Developing performance measurement indicators for corporate social reponsibility programs in Egypt : A performance evaluation tool using the balanced scorecard /
Nancy Bouchra Hanna
Developing performance measurement indicators for corporate social reponsibility programs in Egypt : A performance evaluation tool using the balanced scorecard / Nancy Bouchra Hanna ; Supervised Raghda Elebrashi - Cairo : Nancy Bouchra Hanna , 2014 - 256 Leaves : charts ; 30cm
Thesis (M.Sc.) - Garman University - Faculty of Postgraduate Studies and Scientific Research- Department of General Management
For many decades, corporate social reponsibility was widely used by organiations as a tool to ther image and reputation (Porter and Kramer,2002). When appropriately linked to strategy (Galbreath, 2009), CSR could be a source of competitive advantage for firms (Galbreath, 2009 ; Gyves and O'Higgins, 2008) as it boosts different financial and non-financial indicators such as: sales, customer satisfaction, productivity and technologcal capabilities (Smith, 2007; Moir,2001; Galbreath,2010; Gallego-Alvarez et al.2011).
Technologcal capabilities The balanced scorecard Corporate social reponsibility
Developing performance measurement indicators for corporate social reponsibility programs in Egypt : A performance evaluation tool using the balanced scorecard / Nancy Bouchra Hanna ; Supervised Raghda Elebrashi - Cairo : Nancy Bouchra Hanna , 2014 - 256 Leaves : charts ; 30cm
Thesis (M.Sc.) - Garman University - Faculty of Postgraduate Studies and Scientific Research- Department of General Management
For many decades, corporate social reponsibility was widely used by organiations as a tool to ther image and reputation (Porter and Kramer,2002). When appropriately linked to strategy (Galbreath, 2009), CSR could be a source of competitive advantage for firms (Galbreath, 2009 ; Gyves and O'Higgins, 2008) as it boosts different financial and non-financial indicators such as: sales, customer satisfaction, productivity and technologcal capabilities (Smith, 2007; Moir,2001; Galbreath,2010; Gallego-Alvarez et al.2011).
Technologcal capabilities The balanced scorecard Corporate social reponsibility