The impact of the government practices to brand the country as a destination for foreign direct investments on the investors{u2019} intentions /
Riham Moawad Hassan Elhabashy
The impact of the government practices to brand the country as a destination for foreign direct investments on the investors intentions / أثر الممارسات الحكومية على بناء ماركة للدولة كمقصد للاستثمار الأجنبي المباشر Riham Moawad Hassan Elhabashy ; Supervised Wael Kortam , Gamal Abdelaziz - Cairo : Riham Moawad Hassan Elhabashy , 2017 - 193 Leaves : charts ; 30cm
Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration
This research study addresses the impact of the government practices to brand the country as a destination for foreign direct investments (FDIs) on the intentions of the investor to invest in the country. The study targets the Egyptian market, the Egyptian government-provided practices, and the intentions of the foreign investor to invest in Egypt as the topic of the research. The researcher aims to develop a reliable and valid model, which relates the government-provided practices to brand the country as a destination for FDIs to the Investors intentions to invest in that specific country. The proposed model describes the relationship between the government-provided practices (in terms of legal, human development and financial) and the investors intentions and prove the mediation effect of the country brand image as a variable in the relation. The results of the statistical analysis of the data collected proves that the existence of the Country Brand Image as a variable in the relation explains the variation existing in the Investors Intentions due to the change happening in the Government-provided practices (the existence of the mediation effect)
Country Brand Foreign Direct Investments Nation Brand
The impact of the government practices to brand the country as a destination for foreign direct investments on the investors intentions / أثر الممارسات الحكومية على بناء ماركة للدولة كمقصد للاستثمار الأجنبي المباشر Riham Moawad Hassan Elhabashy ; Supervised Wael Kortam , Gamal Abdelaziz - Cairo : Riham Moawad Hassan Elhabashy , 2017 - 193 Leaves : charts ; 30cm
Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration
This research study addresses the impact of the government practices to brand the country as a destination for foreign direct investments (FDIs) on the intentions of the investor to invest in the country. The study targets the Egyptian market, the Egyptian government-provided practices, and the intentions of the foreign investor to invest in Egypt as the topic of the research. The researcher aims to develop a reliable and valid model, which relates the government-provided practices to brand the country as a destination for FDIs to the Investors intentions to invest in that specific country. The proposed model describes the relationship between the government-provided practices (in terms of legal, human development and financial) and the investors intentions and prove the mediation effect of the country brand image as a variable in the relation. The results of the statistical analysis of the data collected proves that the existence of the Country Brand Image as a variable in the relation explains the variation existing in the Investors Intentions due to the change happening in the Government-provided practices (the existence of the mediation effect)
Country Brand Foreign Direct Investments Nation Brand