Evolving shopping mall image and user perception and cognitive performance /
Omnia Hesham Mostafa Aboseree
Evolving shopping mall image and user perception and cognitive performance / تطور صورة مركز التسوق وإدراك المستخدم والأداء المعرفى Omnia Hesham Mostafa Aboseree ; Supervised Hisham Sherif Gabr , Yasmeen Mohamed Elsemary - Cairo : Omnia Hesham Mostafa Aboseree , 2021 - 190 P. : charts , facsimiles , photoghrphs ; 30cm
Thesis (Ph.D.) - Cairo University - Faculty of Engineering- Department of Architectural Engineering
The research focused on the effect of the shopping malls image including the physical and nonphysical elements as a combination on the users perception, cognition and approach or avoidance behavior inside the mall environment, through investigating, observing and analyzing the data collection using the field interviews and filling out a questionnaires for both architects and Egyptian shoppers, to achieve an integrated entrance formulated to get a successful shopping mall that achieves users preference and attractiveness. Through the physical and the nonphysical relative weights of the shopping malls environment
Shopping malls Users Perception Users Performance
Evolving shopping mall image and user perception and cognitive performance / تطور صورة مركز التسوق وإدراك المستخدم والأداء المعرفى Omnia Hesham Mostafa Aboseree ; Supervised Hisham Sherif Gabr , Yasmeen Mohamed Elsemary - Cairo : Omnia Hesham Mostafa Aboseree , 2021 - 190 P. : charts , facsimiles , photoghrphs ; 30cm
Thesis (Ph.D.) - Cairo University - Faculty of Engineering- Department of Architectural Engineering
The research focused on the effect of the shopping malls image including the physical and nonphysical elements as a combination on the users perception, cognition and approach or avoidance behavior inside the mall environment, through investigating, observing and analyzing the data collection using the field interviews and filling out a questionnaires for both architects and Egyptian shoppers, to achieve an integrated entrance formulated to get a successful shopping mall that achieves users preference and attractiveness. Through the physical and the nonphysical relative weights of the shopping malls environment
Shopping malls Users Perception Users Performance