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The Brandpromise : (Record no. 109483)

MARC details
000 -LEADER
fixed length control field 01121cam a2200325 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240211185740.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080728s2008 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008276048
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071494413
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071494410
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Transcribing agency BTCTA
Modifying agency BAKER
-- YDXCP
-- OCO
-- BWX
-- VP@
-- CUY
-- OCLCQ
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K623 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
092 04 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.827
Item number K674
Edition number 21
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 04
-- 658.827 K674
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Knapp, Duane E.
245 14 - TITLE STATEMENT
Title The Brandpromise :
Remainder of title how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
Statement of responsibility, etc. Duane E. Knapp.
246 3# - VARYING FORM OF TITLE
Title proper/short title Brand promise
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill ,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 264 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 247-253) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
No. of Items 1
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Eman
Reviser Rev.
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Radwa
Reviser Cat
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Copy number Koha item type
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة قاعة الكتب - الدور الثاني 11.02.2024 658.827 K674 01000110189030000 23.09.2023 C.1 Books