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Integrated advertising, promotion, and marketing communications / (Record no. 133920)

MARC details
000 -LEADER
fixed length control field 01012cam a22003014a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010509s2002 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001034371
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130175781
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C58 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
092 04 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 659.1
Item number C648
Edition number 21
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 04
-- 659.1 C648
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald E. Baack.
246 14 - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion & marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 638 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
No. of Items 1
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Eman
Reviser Rev.
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Jamal
Reviser Cat.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Copy number Koha item type
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة قاعة الكتب - الدور الثاني 11.02.2024 659.1 C648 01000110198385000 23.09.2023 C.1 Books