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Promotional strategy : (Record no. 133922)

MARC details
000 -LEADER
fixed length control field 01093pam a2200337 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 931213s1994 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93048793
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256122407
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .E65 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
092 04 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8
Item number E572 1994
Edition number 21
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 04
-- 658.8 E572 1994
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Engel, James F.
245 10 - TITLE STATEMENT
Title Promotional strategy :
Remainder of title managing the marketing communications process /
Statement of responsibility, etc. James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burr Ridge, Ill. :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 624 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
Dates associated with a name 1943-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Warshaw, Martin R.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
No. of Items 1
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Eman
Reviser Rev.
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Jamal
Reviser Cat.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Copy number Koha item type
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة قاعة الكتب - الدور الثاني 11.02.2024 658.8 E572 1994 01000110198387000 23.09.2023 C.1 Books