Focus groups for the social science researcher / (Record no. 157373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02699cam a2200277 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181009s2019 enk b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018042781 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781316638798 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBSOR/DLC |
| Language of cataloging | eng |
| Transcribing agency | LBSOR |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | H61.28 |
| Item number | .C87 2019 |
| 092 04 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 300.72 |
| Item number | C997 |
| Edition number | 21 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | 04 |
| -- | 300.72 C997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cyr, Jennifer, |
| Dates associated with a name | 1978- |
| 245 10 - TITLE STATEMENT | |
| Title | Focus groups for the social science researcher / |
| Statement of responsibility, etc. | Jennifer Cyr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge, United Kingdom ; |
| -- | New York, NY : |
| Name of publisher, distributor, etc. | Cambridge University Press , |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,134 p. ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 122-130) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "What is a focus group? Why do we use them? When should we use them? When should we not? As a reader of this book, you may wish to know the answers to these questions. You are possibly considering using focus groups in a research project. The primary objective of this book is to assist you in this process from start to finish, that is, from deciding if you should use focus groups all the way to analyzing and storing the data that are eventually generated. Along the way, the book includes examples of published works that have incorporated focus groups into their research design. It also provides practice exercises. By the book's end, you should know if, when, and how to undertake focus groups. First, though, let's begin with a definition. When you think of focus groups, what comes to mind? Even if you have never participated in one, you can probably imagine what they are like. At the very least, you have likely seen a portrayal of one on TV or at the movies. Fictional examples abound. On Mad Men, the advertising company, Sterling Cooper, brings together a set of young women to discuss their daily beauty routines. The HBO series, Silicon Valley, includes a focus group in which young adults absolutely skewer the new operating system of the so-called "Hooli Phone." The character, Bertie, on the NetFlix series, Love, uses her skill-set as a focus moderator to snag a guy at a party. Focus groups even made an appearance at the 84th Academy Awards, where (mock) footage from a 1920s focus group on The Wizard of Oz was released. The list goes on and on, and includes examples from The Simpsons and Parks and Recreation, as well as a host of movies, including Spinning Boris (2003) and Our Brand is Crisis, both the documentary (2005) and the movie (2015)"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Focus groups. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social sciences |
| General subdivision | Research |
| -- | Methodology. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| No. of Items | 1 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | hanan |
| Reviser | Cat. |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Jihan |
| Reviser | Rev. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الكتب - الدور الثاني | 11.02.2024 | 300.72 C997 | 01000110204549000 | 23.09.2023 | C.1 | Books |