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Egyptian and american TV commercials : (Record no. 3170)

MARC details
000 -LEADER
fixed length control field 019160000a22003250004500
003 - CONTROL NUMBER IDENTIFIER
control field EG-GICUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250223025001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060930s2006 ua f m 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GICUC
Language of cataloging eng
Transcribing agency EG-GICUC
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title Eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Deposite
097 ## - Thesis Degree
Thesis Level M.A
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number Cai01.02.12.M.A.2006.Ne.E.
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Neveen Galal Eldin Mohammed Yousef
245 10 - TITLE STATEMENT
Title Egyptian and american TV commercials :
Remainder of title A comparative linguistic study /
Statement of responsibility, etc. Neveen GalalEldin Mohammed Yousef ; Supervised Salwa Abdelaziz Kamel
246 15 - VARYING FORM OF TITLE
Title proper/short title اعلانات التليفزيون المصرية والامريكية : دراسة لغوية مقارنة
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cairo :
Name of publisher, distributor, etc. Neveen Galal Eldin Mohammed Yousef ,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 187P ;
Dimensions 25cm
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.A.) - Cairo University - Faculty Of Arts - Department Of English
520 ## - SUMMARY, ETC.
Summary, etc. Television advertising is one of the dominant daily visual - auditory genres that fill hours of television timeIt provides ample data for relating language to its functions in general , and for studying some linguistic features that characterize the language of advertising in particularThis research attempts to compare American and Egyptian linguistic messages in TV commercials to determine and analyze the persuasive devices and the linguistic features that characterize eachIt investigates the linguistic differences and similarities between Egyptian and American TV advertising , with emphasis on the pragmatic functions of the isolated linguistic features , and focuses on the use of linguistic techniques to convey implicit messages in TV commercials in Egyptian Arabic
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Issued also as CD
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term American
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Egyptian
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term TV
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Salwa Abdelaziz Kamel ,
Relator term
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a>
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Enas
Reviser Cataloger
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Mustafa
Reviser Revisor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Thesis
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة قاعة الرسائل الجامعية - الدور الاول 11.02.2024 Cai01.02.12.M.A.2006.Ne.E. 01010110045449000 22.09.2023 Thesis
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة مخـــزن الرســائل الجـــامعية - البدروم 11.02.2024 Cai01.02.12.M.A.2006.Ne.E. 01020110045449000 22.09.2023 CD - Rom