Exploring viral marketing and its impact on consumer buying behavior with implications for Egypt / (Record no. 42397)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01370cam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223030816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130402s2011 ua d f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Gift |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.34.M.Sc.2011.Ma.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mai Magdy Kamal Eldesouky |
| 245 10 - TITLE STATEMENT | |
| Title | Exploring viral marketing and its impact on consumer buying behavior with implications for Egypt / |
| Statement of responsibility, etc. | Mai Magdy Kamal Eldesouky ; Supervised Reham Elseidi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Mai Magdy Kamal Eldesouky , |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 132 Leaves : |
| Other physical details | charts ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Developments in marketplace due to change in consumers' requirements have made traditional marketing methods less efficient especially as they are no longer suitable to most products, services or industries. Innovative concepts are taking over and marketers should be aware of these innovative methods in order to attain the market and make proficient use of them so as to achieve the goals of effectiveness and success |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reham Elseidi , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Samia |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الثقاقات الاجنبية - الدور الثالث | 11.02.2024 | Cai01.34.M.Sc.2011.Ma.E | 01010110060253000 | 05.07.2024 | Thesis |