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Examining consumers{u2019} motivations to forward online marketing content / (Record no. 48939)

MARC details
000 -LEADER
fixed length control field 01988cam a2200325 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-GiCUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250223031127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141228s2014 ua f m 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GiCUC
Language of cataloging eng
Transcribing agency EG-GiCUC
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Deposite
097 ## - Thesis Degree
Thesis Level M.Sc
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number Cai01.05.01.M.Sc.2014.Ra.E
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Radwa Ahmed Amr Mohamed Darrag
245 10 - TITLE STATEMENT
Title Examining consumers{u2019} motivations to forward online marketing content /
Statement of responsibility, etc. Radwa Ahmed Amr Mohamed Darrag ; Supervised Osama Abdelkhalik Elansary
246 15 - VARYING FORM OF TITLE
Title proper/short title دراسة دوافع العملاء لاعادة توجية المحتوى التسويقى بشكل الكترونى
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cairo :
Name of publisher, distributor, etc. Radwa Ahmed Amr Mohamed Darrag ,
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 150 Leaves ;
Dimensions 30cm
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
520 ## - SUMMARY, ETC.
Summary, etc. The objective of this research is to highlight and explore the factors affecting consumers' intention for forwarding and sharing online marketing content. The research approached Quota sample out of the internet consumers' population. Data collected through structured questionnaire, distributed to the respondents, online and offline, and the total sample size is 333. The researcher used Cross-tabulation & Chi-square and also multiple discriminant analysis techniques for analyzing results. The literature review demonstrated that the most important independent factors that affect Egyptian consumers' intention to forward/share online marketing content were; consumers' motivations, personal characteristics and attitude towards viral messages
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Issued also as CD
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Attitude towards viral messages.
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumers' motivations
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Personal characteristics
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Osama Abdelkhalik Elansary ,
Relator term
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a>
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Aml
Reviser Cataloger
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Nazla
Reviser Revisor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Thesis
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type Copy number
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة قاعة الرسائل الجامعية - الدور الاول 11.02.2024 Cai01.05.01.M.Sc.2014.Ra.E 01010110064232000 22.09.2023 Thesis  
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة مخـــزن الرســائل الجـــامعية - البدروم 11.02.2024 Cai01.05.01.M.Sc.2014.Ra.E 01020110064232000 22.09.2023 CD - Rom 64232.CD