Examining the validity and reliability of measuring advertising believability effectiveness in Egyptian higher education market / (Record no. 50638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01894cam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223031220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150427s2014 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2014.Gh.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghada Gad Elsayed Gad |
| 245 10 - TITLE STATEMENT | |
| Title | Examining the validity and reliability of measuring advertising believability effectiveness in Egyptian higher education market / |
| Statement of responsibility, etc. | Ghada Gad Elsayed Gad ; Supervised Wael Kortam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Ghada Gad Elsayed Gad , |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 104 Leaves ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research aims to exploring the marketing phenomena of advertising believability effectiveness in the Egyptian higher education market. It is argued by the research that the context of marketing of higher education would provide new theoretical foundation and extensions of academic in sights of advertising believability effectiveness. Research proposition were developed grounded on exploratory evidence of literature review, secondary data, qualitative research and empirical substantiation of research propositions. Accordingly this research aimed to explore and reach some conclusive findings on realizing and improving the quality of measuring validity and reliability the effectiveness of advertising campaigns by higher education institution operating in Egypt with the special reference to universities |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Higher education market |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Validity |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wael Kortam , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Soheir |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2014.Gh.E | 01010110065326000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2014.Gh.E | 01020110065326000 | 22.09.2023 | CD - Rom | 65326.CD |