Examining the impact of customer orientation of front-line employees, on customers' loyalty / (Record no. 57009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02945cam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223031524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160623s2015 ua d f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2015.Re.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reham Eid Alnweilati Almasri |
| 245 10 - TITLE STATEMENT | |
| Title | Examining the impact of customer orientation of front-line employees, on customers' loyalty / |
| Statement of responsibility, etc. | Reham Eid Alnweilati Almasri ; Supervised GamalSayedAbdelaziz , Mohamed Sobhy |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | دراسة تاثير توجه موظفى الصف الامامى على ولاء العملاء |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Reham Eid Alnweilati Almasri , |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 173 P. : |
| Other physical details | charts ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce- Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Customer orientation refers to the set of beliefs that put the client's interest as a priority. The service employees are the main actors in the delivery of service in the service firms. Customer orientation of service employee (COSE) is considered as a key determinant of service firm's success. So, studying the Customer Orientation (CO) with in service context is essential. The main purpose of the studying is to examine the impact of Customer orientation of service employee construct which is consisting of employees Technical skills, social skills, Motivation and Decision Making Authority on the essential marketing constructs " Customer affective commitment, Customer Continuance Commitment, Customer Normative Commitment ,Customer trust, customer Attitudinal Loyalty, customer Behavioral Loyalty Intention, customer Behavioral Loyalty, customer Loyalty to the firm and customer Loyalty to the salesperson". The model is developed and then is empirically test against a sample of 205 valid questionnaires were collected from salon (hairdresser) business sector customers in Egypt. The data were analyzed using simple Regression analysis and Path analysis. A normality test was conducted. The study findings have supported all the assumed hypothesis. However, Customer orientation of service employee (COSE) were found to have insignificant direct impact on loyalty factor. However, it was found to have indirect impact on loyalty factor though the mediating effect of consequence of COSE customer orientation of service employee" Customer affective commitment, Customer Continuance Commitment, Customer Normative Commitment and Customer trust |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer Orientation |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer Orientation of Service Employee |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Trust |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GamalSayedAbdelaziz , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mohamed Sobhy , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Aml |
| Reviser | Cataloger |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2015.Re.E | 01010110069374000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2015.Re.E | 01020110069374000 | 22.09.2023 | CD - Rom | 69374.CD |