Extending the theory of planned behavior and technology acceptance model in predicting youth attitude and intent towards mobile viral marketing / (Record no. 61816)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01717cam a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170806s2015 ua d f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Gift |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.34.M.Sc.2015.Yo.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yousra Alaa Eldeen Talaat Abdelsamei |
| 245 10 - TITLE STATEMENT | |
| Title | Extending the theory of planned behavior and technology acceptance model in predicting youth attitude and intent towards mobile viral marketing / |
| Statement of responsibility, etc. | Yousra Alaa Eldeen Talaat Abdelsamei ; Supervised Tamer Awad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Yousra Alaa Eldeen Talaat Abdelsamei , |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 180 Leaves : |
| Other physical details | charts ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Mobile phones have become an inseparable part of consumers' lives. Due to the rapid increase in the ownership of mobile phones, a new marketing technique has emerged which allows marketers to reach consumers more efficiently and effectively than before. The purpose of this study is to integrate the theory of planned behavior (TFB) and technology acceptance model (TAM) to predict young Egyptian consumers' mobile viral attitudes and intents. A survey was admmistered to four hundred and twenty six college students, in addition to, ten in-depth interviews were conducted with college students from both public and private universities in Cairo |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mobile phones |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Planned Behavior (TFB) |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Technology Acceptance Model (TAM) |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tamer Awad , |
| Relator term | |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Samia |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الثقاقات الاجنبية - الدور الثالث | 11.02.2024 | Cai01.34.M.Sc.2015.Yo.E | 01010110072348000 | 05.07.2024 | Thesis |