Effect of social marketing campaign on utilization of family medicine clinics in Hadaek Al Kobba family health Center Cairo Governorate : (Record no. 65813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03428cam a2200349 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223031954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180411s2017 ua dhb f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.11.35.Ph.D.2017.Em.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eman Ebrahim Bosila |
| 245 10 - TITLE STATEMENT | |
| Title | Effect of social marketing campaign on utilization of family medicine clinics in Hadaek Al Kobba family health Center Cairo Governorate : |
| Remainder of title | An intervention study / |
| Statement of responsibility, etc. | Eman Ebrahim Bosila ; Supervised Mayssa Ibrahim Ali , Mohamed Adel Soliman Fouda , Eman Elsayed Sedik |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | مدي تاثير حملة التسويق الاجتماعي علي الانتفاع بالخدمات المقدمه من عيادات طب الاسرة بمركز طبي حدائق القبه بمحافظة القاهرة : |
| Remainder of title | دراسه تداخلية |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Eman Ebrahim Bosila , |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 P. : |
| Other physical details | charts , facsimiles , maps ; |
| Dimensions | 25cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Objectives:The main objectives wasto assess the effect of social marketing campaignon the utilization of Family Medicine clinics services andto detect the causes of underutilization of these servicesat Hadaek Al Kobba family health center, Cairo Governorate. Methodology:An intervention study using a convenient sample. The total number of the participants in the study was 1193 participant (631, pre campaign and 562, post campaign) divided into 5 groups as follow: Group 1: Regular attender to FMC (pre campaign), Group 2: Non users / partial users to FMC (pre campaign), Group 3: Number of people in field survey (pre campaign), Group 4: Regular attender to FMC (post campaign), Group 5: Non users/partial users to FMC (post campaign). Three months campaign included internal and external marketing seminars, dissemination of promotional materials. Hadaek Al Kobba health district, some schools, the health club leaders and the volunteers were partners in the implementation of the campaign Result:The social marketing campaign was able to increase the flow number of the new patients attending family medicine clinics,the number of new family files opened,the number of files used by the regular attender through their follow up visits,increase the frequency of weekly visits of regular attenders and decrease the number of nonusers/partial users who chose lake of knowledge about the service as a cause of underutilization post campaign. Conclusion and Recommendation: Social marketing is an effective intervention to promote the utilization of the services provided by family medicine clinics at Hadaek Al Kobba FHC. Based on the results, it is recommended that the use of social marketing activities is an essential step to increase awareness of the family medicine specialty and its importance in serving the community, which in its turn improve its utilization |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Family medicine |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social marketing |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Utilization |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eman Elsayed Sedik , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mayssa Ibrahim Ali , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mohamed Adel Soliman Fouda , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.11.35.Ph.D.2017.Em.E | 01010110074780000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.11.35.Ph.D.2017.Em.E | 01020110074780000 | 22.09.2023 | CD - Rom | 74780.CD |