Examining the influence of advertising appeals on buying intention : (Record no. 67813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02488cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181003s2017 ua dho f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2017.Mo.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohamed Soliman Farag Soliman |
| 245 10 - TITLE STATEMENT | |
| Title | Examining the influence of advertising appeals on buying intention : |
| Remainder of title | A comparative study between experience- based services and credence- based services / |
| Statement of responsibility, etc. | Mohamed Soliman Farag Soliman ; Supervised Gamal Sayed Abdelaziz |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | دراسة تأث{u٠٦أأ}ر جاذب{u٠٦أأ}ة الإعلان على نوا{u٠٦أأ}ا الشراء : |
| Remainder of title | دراسة مقارنة ب{u٠٦أأ}ن الخدمات التي {u٠٦أأ}مكن تق{u٠٦أأ}{u٠٦أأ}م جودتھا أثناء الشراء- الاستھلاك والخدمات التي {u٠٦أأ}صعب تق{u٠٦أأ}{u٠٦أأ}مھا حتى بعد الشراء- الاستھلاك |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Mohamed Soliman Farag Soliman , |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 128 P. : |
| Other physical details | charts , facsimiles , photographs ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Today, service firms are gaining more and more importance as to economy. To keep this importance growing and to promote new and existing service firms, it is important to understand the service advertising. This research aims at examining the influence of matching advertising appeals with service types on buying intention and advertisement attitude using a comparative study. A number of 251 valid questionnaires were collected through a non- probability convenience sampling technique from undergraduate students in the faculty of commerce English section and Georgia program Cairo University. The data were analyzed using structural equation modeling on AMOS. Findings revealed that there is no significant relationship between matching advertising appeals with service types on buying intention and advertisement attitude. Conclusions and practical recommendations are provided |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Emotional appeal |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Rational appeal |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Service advertising |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gamal Sayed Abdelaziz , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2017.Mo.E | 01010110076000000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2017.Mo.E | 01020110076000000 | 22.09.2023 | CD - Rom | 76000.CD |