The impact of the online communities{u2019} characteristics on the purchase intention : (Record no. 69494)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02920cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190110s2018 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2018.Ra.I |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rana Osama Abdalla Abdelmohsen |
| 245 14 - TITLE STATEMENT | |
| Title | The impact of the online communities{u2019} characteristics on the purchase intention : |
| Remainder of title | The moderating role of consumer-to-consumer communication / |
| Statement of responsibility, etc. | Rana Osama Abdalla Abdelmohsen ; Supervised Gamal Sayed Abdelaziz |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | آثر خصائص المجتمعات الإلكترونية على نية الشراء : |
| Remainder of title | الدور الوسيط للإتصالات بين المستهلكين |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Rana Osama Abdalla Abdelmohsen, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 119 Leaves ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Online communities have become one of the most popular platforms that are continuously used by consumers. The purpose of this study is to determine the relationship between the online communities' characteristics and purchase intention. It also aims to examine the moderating influence of the consumer to consumer communication between the online communities' characteristics with the perceived value. The study population of this research consists of those who have a desire and are willing to buy a car in the near future. The data were collected through a questionnaire from 300 respondents. The study has revealed that there is a positive relationship between the online communities{u2019} characteristics in terms of connectedness, participation and community with the purchase Intention through the perceived value. Also, consumer to consumer communication has a positive effect on the relationship between the connectedness, participation and community with perceived value. This study has a number of theoretical and practical contributions, at the theoretical level, the importance of the study seeks to fill gap in the literature of determining the effect of online communities{u2019} characteristics as a tool of communication on the consumer purchase intention. Practically, the importance of this research stems from researching about the reflection of online communities on the marketing efforts of automotive retailer, also it could help the marketing managers to undertake the analysis of this study to create new tools of the of online marketing that would help in the continuous improvement of marketing |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | C2C |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | E-marketing |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Purchase intention |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gamal Sayed Abdelaziz , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Samia |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2018.Ra.I | 01010110076787000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2018.Ra.I | 01020110076787000 | 22.09.2023 | CD - Rom | 76787.CD |