The impact of brand personality and consumer personality on consumer brand relationship in Egyptian sport industry / (Record no. 74196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02604cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190928s2019 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2019.Mo.I |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohamed Mosaad Shaaban Mohamed |
| 245 14 - TITLE STATEMENT | |
| Title | The impact of brand personality and consumer personality on consumer brand relationship in Egyptian sport industry / |
| Statement of responsibility, etc. | Mohamed Mosaad Shaaban Mohamed ; Supervised Ehab Abouaish |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | تأثير شخصية الماركة و شخصية العميل على العلاقة بين العميل و الماركة فى السوق الرياضى المصرى |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Mohamed Mosaad Shaaban Mohamed , |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 153 Leaves ; |
| Dimensions | 25cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Football fans are consumers with special relationship with their favourite teams. Consumer brand relationship is very unique and ultimate in football context. Football is the most popular sport in the world. Therefore, this research aims at investigating the impact of brand personality and consumer personality on consumer brand relationship in Egyptian football context through the use of mixed research design. A qualitative exploratory study, that employed in-depth personal interviews with two professional football experts and seven football fans, was conducted at first, to reach propositions that will be tested in the later quantitative phase. A conceptual framework was then developed and tested in the second phase of the study (the quantitative study) by the means of survey-based questionnaires. 471 valid questionnaires were collected through a non-probability convenience sampling technique from Egyptian football fans. The data were analysed using structural equation modelling on Smart PLS. The study findings have shown that brand personality and consumer personality have a positive impact on interdependence, commitment, partner quality, self-connection, nostalgic attachment, intimacy (consumer-brand), and intimacy (brand-consumer) as consumer brand relationship dimensions in football context |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand personality |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer brand relationship |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer personality |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ehab Abouaish , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Samia |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2019.Mo.I | 01010110079431000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2019.Mo.I | 01020110079431000 | 22.09.2023 | CD - Rom | 79431.CD |