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The impact of brand personality and consumer personality on consumer brand relationship in Egyptian sport industry / (Record no. 74196)

MARC details
000 -LEADER
fixed length control field 02604cam a2200325 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-GiCUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250223032408.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190928s2019 ua f m 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GiCUC
Language of cataloging eng
Transcribing agency EG-GiCUC
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Deposite
097 ## - Thesis Degree
Thesis Level M.Sc
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number Cai01.05.01.M.Sc.2019.Mo.I
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Mohamed Mosaad Shaaban Mohamed
245 14 - TITLE STATEMENT
Title The impact of brand personality and consumer personality on consumer brand relationship in Egyptian sport industry /
Statement of responsibility, etc. Mohamed Mosaad Shaaban Mohamed ; Supervised Ehab Abouaish
246 15 - VARYING FORM OF TITLE
Title proper/short title تأثير شخصية الماركة و شخصية العميل على العلاقة بين العميل و الماركة فى السوق الرياضى المصرى
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cairo :
Name of publisher, distributor, etc. Mohamed Mosaad Shaaban Mohamed ,
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 153 Leaves ;
Dimensions 25cm
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
520 ## - SUMMARY, ETC.
Summary, etc. Football fans are consumers with special relationship with their favourite teams. Consumer brand relationship is very unique and ultimate in football context. Football is the most popular sport in the world. Therefore, this research aims at investigating the impact of brand personality and consumer personality on consumer brand relationship in Egyptian football context through the use of mixed research design. A qualitative exploratory study, that employed in-depth personal interviews with two professional football experts and seven football fans, was conducted at first, to reach propositions that will be tested in the later quantitative phase. A conceptual framework was then developed and tested in the second phase of the study (the quantitative study) by the means of survey-based questionnaires. 471 valid questionnaires were collected through a non-probability convenience sampling technique from Egyptian football fans. The data were analysed using structural equation modelling on Smart PLS. The study findings have shown that brand personality and consumer personality have a positive impact on interdependence, commitment, partner quality, self-connection, nostalgic attachment, intimacy (consumer-brand), and intimacy (brand-consumer) as consumer brand relationship dimensions in football context
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Issued also as CD
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Brand personality
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumer brand relationship
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumer personality
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ehab Abouaish ,
Relator term
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a>
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Nazla
Reviser Revisor
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Samia
Reviser Cataloger
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Thesis
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type Copy number
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة قاعة الرسائل الجامعية - الدور الاول 11.02.2024 Cai01.05.01.M.Sc.2019.Mo.I 01010110079431000 22.09.2023 Thesis  
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة مخـــزن الرســائل الجـــامعية - البدروم 11.02.2024 Cai01.05.01.M.Sc.2019.Mo.I 01020110079431000 22.09.2023 CD - Rom 79431.CD