Antecedents and consequences of brand authenticity / (Record no. 74248)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02560cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190930s2019 ua d f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2019.Sa.A |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sara Khalil Ali Ibrahim |
| 245 10 - TITLE STATEMENT | |
| Title | Antecedents and consequences of brand authenticity / |
| Statement of responsibility, etc. | Sara Khalil Ali Ibrahim ; Supervised Amira Fouad Mahran |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | المحددات و النتائج المرتبطة بأصالة العلامة التجارية |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Sara Khalil Ali Ibrahim , |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 166 P. : |
| Other physical details | charts ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce English Section - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study explores the antecedents of brand authenticity (brand nostalgia, social commitment, brand clarity, brand longevity, brand sincerity, brand legitimacy, quality commitment, and brand nationalism) as well as the effect of brand authenticity on purchase intentions of Egyptian consumers for certain Egyptian brands (Kaha, Corona, Mobaco, Mifco Helwan). The four brands represent different products types (utilitarian and hedonic) in different industries (food, fashion, and furniture). The study introduces a model which examines the relationship between the previously mentioned antecedents and purchase intentions, mediated by brand authenticity to provide insights for brand managers of Egyptian brands on how to enhance their authenticity perceptions and purchase intentions.The study contributes to the current literature by examining brand authenticity in both utilitarian and hedonic contexts. The present study captures a broad range of variables that are of relevance to authenticity to provide a comprehensive understanding of brand authenticity which is absent in the marketing literature.A descriptive, conclusive (single cross-sectional) research was employed. A questionnaire was used for collecting data from 425 Egyptian consumers. Confirmatory factors analysis was used to test validity of the scales. Structural Equation Modeling was employed to test the research hypotheses |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand authenticity |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Egyptian brands |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social commitment |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amira Fouad Mahran , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2019.Sa.A | 01010110079493000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2019.Sa.A | 01020110079493000 | 22.09.2023 | CD - Rom | 79493.CD |