Examining the role of online brand community characteristics in building resilience to negative information / (Record no. 74250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02674cam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032410.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190930s2019 ua dh f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2019.Om.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Omnia Tawfik Saeed Abdelwareth |
| 245 10 - TITLE STATEMENT | |
| Title | Examining the role of online brand community characteristics in building resilience to negative information / |
| Statement of responsibility, etc. | Omnia Tawfik Saeed Abdelwareth ; Supervised Abeer Mahrous , Mohamed H. Elsharnouby |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | دراسة دور خصائص مجتمع العلامات التجارية الأفتراضي في بناء مقاومة المعلومات السلبية |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Omnia Tawfik Saeed Abdelwareth , |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 108 P. : |
| Other physical details | charts , facsimiles ; |
| Dimensions | 25cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this study is to identify the main online brand community characteristics that shape consumers{u2019} engagement toward brand as well as their resilience to negative information applying on online fashion clothing communities based in social media in Egypt.A quantitative study that includes a survey-based questionnaire was adopted in this study. 326 valid questionnaires were collected through a non-probability convenience sample from followers of online fashion clothing communities based on social networking sites. The statistical technique used for this study was (PLS-SEM) using (Smart PLS). The results of this study reveal that system quality and information quality have the strongest impact on customer engagement. Customer engagement towards brands shows the highest positive significant impact on resilience to negative information. Moreover, customer engagement fully mediates the relationships between OBC characteristics and resilience to negative information, noting that system quality and information quality bear the strongest significant impact on resilience to negative information. Finally, customer brand knowledge did not show a significant moderating effect on the relationship between OBC characteristics and customer engagement |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer engagement |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Online brand community characteristics |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Resilience to negative information |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abeer Mahrous, |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mohamed H. Elsharnouby , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2019.Om.E | 01010110079495000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2019.Om.E | 01020110079495000 | 22.09.2023 | CD - Rom | 79495.CD |