A genre analysis of English SMS advertisements in Egypt / (Record no. 74713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02753cam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191022s2019 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.02.12.Ph.D.2019.Ra.G |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rana Khaled Elkholy |
| 245 12 - TITLE STATEMENT | |
| Title | A genre analysis of English SMS advertisements in Egypt / |
| Statement of responsibility, etc. | Rana Khaled Elkholy ; Supervised Ola Hafez , Engy Arafa |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | الإعلانية باللغة الإنجليزية فى مصر SMS تحليل الخطاب لرسائل المحمول النصية |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Rana Khaled Elkholy , |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 173 P. ; |
| Dimensions | 25cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Arts - Department of English |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The recent prevalence of SMS advertisements led to the interest in the current study in analysing their linguistic and discoursal features in order to reach their underlying structure. Therefore, the study attempted to analyse the generic features of English SMS advertisements sent to mobile phones in Egypt. The researcher adopted Bhatia{u2019}s (1993) analytical framework of analysing unfamiliar genres to examine these features which include the recurring moves of the SMS messages as well as the grammatical, lexical and spelling features. Within this main framework, the researcher employed several analytical frameworks to analyse different aspects of SMS advertisements: Bhatia{u2019}s (1993) move analysis framework to examine the schematic structure, Halliday and Matthiessen{u2019}s (2014) systemic functional grammar and Hasan{u2019}s (1989) Cline of Dynamism to analyse the grammatical features, and Tagg{u2019}s (2012) and Crystal{u2019}s (2008) analytical frameworks to investigate the lexical and spelling characteristics. The findings revealed that some features, suitable for the genre, were recurrent in all SMS advertisements, whereas others were avoided, or rarely used, because they would not help in making these advertisements effective. Moreover, a number of features were frequently used in specific themes to serve certain purposes. The distinctive linguistic and discoursal features, determined in this study as characteristic of SMS advertisements, were helpful in identifying the underlying structure for writing such advertisements |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Computer-mediated communication |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Genre analysis |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | SMS advertisements |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Engy Arafa , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ola Hafez , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Samia |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.02.12.Ph.D.2019.Ra.G | 01010110079573000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.02.12.Ph.D.2019.Ra.G | 01020110079573000 | 22.09.2023 | CD - Rom | 79573.CD |