Examining the relationship between impact based advertising and consumer{u2019}s price sensitivity in the airline sector / (Record no. 75304)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02555cam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191119s2019 ua do f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2019.Na.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nada Taher Elshahed |
| 245 10 - TITLE STATEMENT | |
| Title | Examining the relationship between impact based advertising and consumer{u2019}s price sensitivity in the airline sector / |
| Statement of responsibility, etc. | Nada Taher Elshahed ; Supervised Wael Kortam , Mostafa Helal |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | دراسة العلاقة بين الاعلان القائم على التأثير وحساسية العميل السعرية فى قطاع الطيران |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Nada Taher Elshahed , |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 Leaves : |
| Other physical details | charts , photoghraphs ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Purpose: The study explore a straight forward streamline that examines the relationship between the three forms of advertising objectives, concerning (informative, persuasive and reminder) as an impact based advertising forms and the price sensitivity levels of consumers. Design/Approach/Methodology: A mixed method research design was implemented through two approaches, First the qualitative exploratory study that employed 20 interviews with both consumers' in addition to employees and managers from the airline sector in Egypt. 334 valid questionnaires were collected using the second conclusive descriptive design to test the research hypotheses out of 400 self-administered questionnaires, that were distributed to both online and offline mediums.Through a design that relied on a single cross sectional data collection. Findings: The study reveals that Persuasive form of advertising objective which is one of the three forms of advertising objectives, have a significant impact on the price sensitivity levels of consumers, through decreasing the sensitivity levels toward the airline ticket price. It was also found that both Informative and Reminder advertising forms have insignificant impact with the price sensitivity levels of consumers |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Impact |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Informative |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mostafa Helal , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wael Kortam , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2019.Na.E | 01010110080049000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2019.Na.E | 01020110080049000 | 22.09.2023 | CD - Rom | 80049.CD |