Generalized darwinism for evolutionary marketing research : (Record no. 75417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02697cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191123s2019 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.Ph.D.2019.Gh.G |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghada Gad Elsayed Gad |
| 245 10 - TITLE STATEMENT | |
| Title | Generalized darwinism for evolutionary marketing research : |
| Remainder of title | A nonlinear marketing agenda through marketing research panels / |
| Statement of responsibility, etc. | Ghada Gad Elsayed Gad ; Supervised Wael Kortam |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | استخدام الدارونية العامه فى وضع نظريه لبحوث التسويق التطورية لتحقيق أهداف التسويق الغير الخطى بالتطبيق على العينات الدائمة فى مجال بحوث التسويق |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Ghada Gad Elsayed Gad , |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 137 Leaves ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Bussiness Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research aimed to formulate an innovative conceptual model of why and how the marketing research creed and process should evolve and proceed to live up to the emerging high ends of marketing in theory and practice. The new conceptual framework adopted an interdisciplinary approach through striving to build an evolutionary marketing research theory that is triggered by a generalized Darwinism intellectual paradigm with special emphasis on fulfilling non-linear marketing contributions as a highly desirable and yet demanding modern marketing destination. Apart from substantive theoretical analysis of a widely relevant variety of academic literature, the conceptual model was further grounded on exploratory evidence on marketing research panels as arguably creative and insightful empirical context in the form of analysis of secondary data and qualitative research on the world class adoption of panels by best practices of the global marketing research industry. The research concluded a detailed research agenda through three formulated research hypotheses and a research methodology for rigorous real data-driven testing and subsequent refinement of the proposed intelligentsia of the conceptual model. the statistical performance and power of the proposed model empirically testing use of meta-analysis |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Evolutionary Marketing Research |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Generalized-Darwinism |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Nonlinear Marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wael Kortam , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.Ph.D.2019.Gh.G | 01010110080092000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.Ph.D.2019.Gh.G | 01020110080092000 | 22.09.2023 | CD - Rom | 80092.CD |