The role of sports marketing in attracting audiences towards less popular sports : (Record no. 80920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02718cam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210518s2021 ua d f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.Ph.D.2021.Da.R |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dalia Sedky |
| 245 14 - TITLE STATEMENT | |
| Title | The role of sports marketing in attracting audiences towards less popular sports : |
| Remainder of title | A sustainable vision / |
| Statement of responsibility, etc. | Dalia Sedky ; Supervised Wael Kortam , Ehab Abouaish |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | دور التسويق الرياضى فى جذب الجماهير نحو الألعاب الرياضية الأقل شعبية : |
| Remainder of title | رؤية مستدامة |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Dalia Sedky , |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 116 Leaves : |
| Other physical details | charts ; |
| Dimensions | 30m |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Sports professionals believe that less popular sports deserve more care. Marketing is not only about making use of the best conditions to make profits, but also about adding value through supporting less popular sports which will make profits in the long run.This can be named sustainable sports marketing which can be defined as the continuous implementation of marketing activities in the sports context in order to ensure the continuous existence of the sports themselves (all types of sports) and the prosperity of future generations.This is a mixed methods research where both qualitative and quantitative research methods have been used.Twenty-two interviews have been conducted first to explore the opinions of sports professionals about how audiences can be attracted towards less popular sports. Then 479 responses to an online questionnaire have been collected.The online questionnaire includes a pretest-posttest experiment in which each respondent has watched a video. Confirmatory factor analysis, reliability test, and hierarchical regression analysis have been performed.The results show that the elements of sports marketing that can help to attract audiences towards less popular sports are sports media, sports advertising, star athlete, and sports sponsorship.The results also show that the performance of national teams moderates the relationship between sports advertising and attraction towards less popular sports |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Attracting audiences |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sports Marketing |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Towards less popular sports |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ehab Abouaish , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wael Kortam , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.Ph.D.2021.Da.R | 01010110083432000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.Ph.D.2021.Da.R | 01020110083432000 | 22.09.2023 | CD - Rom | 83432.CD |