The impact of a flipped marketing course on students' engagement : (Record no. 81802)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02954cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210822s2021 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.M.Sc.2021.Ma.I |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mariam Amr Mohamed Abdelfattah |
| 245 14 - TITLE STATEMENT | |
| Title | The impact of a flipped marketing course on students' engagement : |
| Remainder of title | Self-determination theory / |
| Statement of responsibility, etc. | Mariam Amr Mohamed Abdelfattah ; Supervised Hisham Sayed Soliman |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | أثر دورة التسويق المتقلبة على مشاركة الطلاب : |
| Remainder of title | نظرية التقرير الذاتى |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Mariam Amr Mohamed Abdelfattah , |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 171 Leaves ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Student motivation has been known to have a positive influence on students{u2019} engagement and learning in higher education.This study tested the structural relationships between motivation composites (autonomous motivation composite vs controlled motivation composite) and engagement (2skills engagement, emotional engagement, participation/ interaction engagement, and performance engagement3) moderated by the learning contexts (traditional classroom and flipped classroom model).Using a simple random sample, a total of 145 undergraduate students taking an integrated marketing communication course participated in the study. All students were taught in traditional classroom context first and then they were taught in a flipped classroom context. Data, from students under each learning context, were collected. Confirmatory factor analysis confirmed the construct validity of the measurement and the measurement model validity. The structural equation modeling was employed to examine the structural model validity and relationships between motivation and engagement moderated by the different learning contexts. The results indicated that (1) there is a positive statistical relationship between students{u2019}motivation and engagement. More specifically, Autonomous motivation is strongly and positively related to 2skills engagement, emotional engagement, and participation/ interaction engagement3. Whereas, controlled motivation is strongly and positively related to performance engagement. (2) learning contexts did not moderate the relationship between students{u2019}motivation and engagement rather there were different relationships between motivation and engagement sub- constructs in each context |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Engagement |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Flipped marketing course |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Motivation |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hisham Sayed Soliman , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.M.Sc.2021.Ma.I | 01010110083974000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.M.Sc.2021.Ma.I | 01020110083974000 | 22.09.2023 | CD - Rom | 83974.CD |